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OB MGT OVERVIEW
PROVIDER RELATIONS
OBSTETRIC SERVICES
IMPROVING OUTCOMES
MEDICAID OUTREACH
Improving Obstetric Outcomes
Risk Assessment Program

Only performing Risk Assessments on patients who have already been identified as high risk is extremely ineffective and after the fact. WIN’s Risk Assessment Program provides assessments for all pregnancies not just high risk because 75% of all NICU admissions are from non-identified high risk patients. A member can become high risk at any time throughout the pregnancy so WIN care managers conduct Risk Assessments at milestone intervals throughout pregnancy in order to identify a member as potentially high risk. Over 1000 data points are collected to determine risk in six major categories: demographics; environment; family history; medical history; nutrition; psychological. Risk Assessment data is used to provide comprehensive education and support to expecting mothers.

Maternity Education Program
WIN obstetrics will administer the Maternity Education Program for all members. Engaging a mother early in her pregnancy with language and culture sensitive educational materials on a variety of maternal and child health issues results in a parent who is significantly more likely to have a healthy pregnancy and child. WIN has partnered with the National March of Dimes to provide consumer appropriate materials. WIN has an additional mailing acknowledging a loss of a pregnancy called ‘moving from hurt to healing’ which the plan may decided to use.
WIN will also be providing the membership with a toll free telephone number and email address for the March of Dimes Resource Center which welcomes calls from everyone and provides caring, up-to-date information on pregnancy questions answered by Masters-prepared clinicians.
Health and Wellness Program
In an effort to refine and maintain quality healthcare services, WIN’s Health and Wellness Initiatives include several projects that are designed to protect and promote the health and safety of patients who receive preconception and infertility services. One example of the special types of WIN’s Health and Wellness Initiatives is WIN’s Spina Bifida Project. Spina Bifida is the most common type of neural tube defect. The neural tube is a small piece of tube-shaped tissue in the embryo, and forms during the first month of pregnancy. Spinal cord and vertebrae defects occur if the tube does not close completely. This type of birth defect occurs in one in every 2,000 live births. Data released by the March of Dimes in 2003 presents evidence that the incidence of neural tube defects can be reduced by the preconception use of Folic Acid. Current recommendation is that all women of childbearing age take a daily multivitamin with 400 micrograms of folic acid. In order to make this important recommendation a reality, the program provides patients who are receiving preconception and infertility services with complementary folic acid supplements.